What is Measure Z?

Measure Z is a measure placed by the City on the March 3, 2020 ballot asking if voters wish to increase the local sales tax to support at-risk City services.  Measure Z would eliminate the existing ½-cent sales tax and replace it with a 1¼ sales tax.  The increase would be ¾ cents for a new rate of 9.75%.

This ¾-cent difference would raise $2 million in new funds annually and would be deposited into Scotts Valley’s General Fund. 

Measures Z includes a sunset of 12 years, when it would automatically expire.

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1. What is Measure Z?
2. What would the new funds be used for?
3. What happens if the tax doesn't pass?
4. What items are charged sales tax?
5. Who pays sales tax?
6. How much will this cost families on average each year?
7. How is the sales tax spent in the City?
8. What is the sales tax rate? Who gets it?
9. If the sales tax does not pass, could others get the tax instead of Scotts Valley?
10. How else will the City address the need for more revenue?
11. How does the loss of Kmart and businesses like Scotts Valley Sprinklers hurt our needed revenue?